As a Managing Director and Fractional CFO with Whitman CFO Solutions, John Cross brings extensive experience as a strategic financial executive. A Certified Public Accountant, he began his career in public accounting before transitioning to the private sector as Vice President of Finance for a major oncology practice at the John Theurer Cancer Center.
In that role, John led financial strategies that increased margins and fueled aggressive growth, culminating in the practice’s $1.1 billion acquisition by a leading pharmaceutical entity. He was also tasked with navigating a private equity infusion for a value-based care startup, successfully implementing technology-enabled controls and processes. As a trusted advisor to CEOs and executive teams, he provides expert guidance on strategic planning, finance, capital, M&A, and operations. John excels at leading large teams and building collaborative relationships to achieve high-reliability organizations, ensuring financial objectives are met with professional integrity and accountability.